MISSION STATEMENT:

NEXT LEVEL ATHLETICS DEVELOPS COMPLETE ATHLETES THROUGH ELITE TRAINING, MENTORSHIP, AND ACCESS TO NATIONAL EXPOSURE. WE REMOVE BARRIERS, BUILD LEGACY, AND ELEVATE CHARACTER-DRIVEN COMPETITORS.

THE STORY OF NLA:

NEXT LEVEL ATHLETICS WAS BORN FROM A BELIEF: THAT ELITE DEVELOPMENT SHOULDN’T BE RESERVED FOR THE FEW. FOUNDED IN EASTERN WASHINGTON BY JAKE HOFFMAN — A CHAMPIONSHIP ATHLETE, VISIONARY COACH, AND BRAND ARCHITECT — NLA WAS BUILT TO GIVE ATHLETES THE TOOLS, EXPOSURE, AND IDENTITY THEY NEED TO COMPETE AT THE HIGHEST LEVEL.

NLA SAW THE GAPS: TALENTED PLAYERS OVERLOOKED, PROGRAMS LACKING STRUCTURE, AND FAMILIES BURDENED BY COST. SO NLA BUILT SOMETHING BETTER — A SYSTEM WHERE EVERY DETAIL MATTERS. FROM LOGO DESIGN TO SWAG ROLLOUTS, TOURNAMENT LOGISTICS TO POSITION-SPECIFIC WORKOUTS, NLA REFLECTS A STANDARD OF EXCELLENCE THAT’S INTENTIONAL, SCALABLE, AND DEEPLY PERSONAL. EVERY PRACTICE IS BUILT FOR PRECISION — BALANCING INDOOR REPS, OUTDOOR INSTALLS, AND ELITE DEVELOPMENT.

WHAT STARTED AS A LOCAL MOVEMENT IS NOW A NATIONAL BRAND IN THE MAKING. NLA IS MORE THAN A TEAM — IT’S A PLATFORM FOR TRANSFORMATION. EVERY ATHLETE WHO WEARS THE LOGO CARRIES A LEGACY OF GRIT, PRECISION, AND OPPORTUNITY.